google马甲包通常会对渠道来源(installreferer)进行判断,下面是各种常见的取值。
1. 自然流量
utmsource=google-play&utmmedium=organic
2. 自然流量, 用户搜索关键词进来
utmsource=google&utmmedium=organic&utm_term=lucky chicken game
3. 未归因
utmsource=(not%20set)&utmmedium=(not%20set)
4.1 来自google广告
gbraid=0AAAAAoduCz7gPS9Lemi785fLJXo24TOK&gadsource=2
gbraid=0AAAAA9unBeXHQklxZabdulLcA2opz3IN9&gad_source=2
4.2 来自google广告
gclid=EAIaIQobChMI6vS8usqUjwMVYVTdAh0e2A1bEAEYASAAEgKQyDBwE
gclid=EAIaIQobChMI6KjRyaKSjwMV4mVIAB1OHgsmEAAYASAAEgKJOvD_BwE
4.3 来自google广告
gclid=Cj0KCQjw-4XFBhCBARIsAAdNOksuXffg23f5w7nSarJg5LY-9bNgSpm4gETUsmTLp3QysUjcNSH7gaAnoeEALw_wcB&g
gclid=Cj0KCQjw2IDFBhDCARIsABDKOJ4acmlpeS0cbObBMOQXGcPtRO2qRlaI1Py1jUoXe2ufWM6bXaqnUMaAh8uEALwwcB&g
gclid=Cj0KCQjw2IDFBhDCARIsABDKOJ4A0qC42ooQNvgwNWcsR4-yt00FxFZwpL8sExhjJwiRrJAEJeALQ7EaAo6MEALw_wcB&g
gclid=CjwKCAiA4KfLBhB0EiwAUY7GAc0PwnhyEaTy0y0R8vcB7Zr8yQ0NP60pVtqMYmvtmQtPWg7SQa3LURoCLXcQAvDBwE&gbraid=0AAAAA-n-sVDQi
5. 来自facebook广告
utmsource=apps.facebook.com&utmcampaign=fb4a&utm_content=%7B%22app%22%3A1083177553466273%2C%22t%22%3A1755537163%2C%22s
utmsource=apps.facebook.com&utmcampaign=fb4a&utm_content=%7B%22app%22%3A1083177553466273%2C%22t%22%3A1755537163%2C%22s
6. 来自instagram广告
utmsource=apps.instagram.com&utmcampaign=ig4a&utm_content=%7B%22app%22%3A1083177553466273%2C%22t%22%3A1755543503%2C%22
utmsource=apps.instagram.com&utmcampaign=ig4a&utm_content=%7B%22app%22%3A1083177553466273%2C%22t%22%3A1755542125%2C%22
7. 来自其它(通过adjust中转)
adjustexternalclickid=E.C.P.CtcB1KVZuW9kirNpo7UyFckM3J6lfPLSjSUWDbwhL5P_7hZ3Nr4QkF6zmm5p5vFZ37zz
adjustexternalclickid%3DECPCsIB06nw6LltpZPK24rRIwntwRA-MSCU-BUjncjQWv_PejPP2e-IYspvGmUI0HcR8eu